Growing a business as a realtor is more challenging than selling consumable products or an ongoing service. You can’t rely only on repeat business as it can be years between transactions. Studies show that the typical homeowner spends 7 to 15 years in their home before relocating, and many stay for their lifetime. What you can focus on instead is referrals. Providing stellar service to buyers and sellers is the best way to put word-of-mouth to work for you.
There are many ways to endear yourself to your clients. The most notable is showing them they can come to you for the answers about anything concerning the home selection and closing process. Each tidbit of information you pick up gets you that much closer to being the omnipotent being they hope you are. You can’t know everything, of course, but one thing that is likely to impress them is being able to give good advice about home locks and security.
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